My Role
UX Designer, Prototyper, Animator
The Problem
1. Nearly 90% of the interviewed users don’t understand what Style It does even after finishing the previous on-boarding.
2. The success rate of look creation of first time users is very low. However, user retention rate is much higher after they successfully created their first look.
Design Goal
1. Introduce the Style It concept.
2. Explain the Style It idea to user — take a picture of any item and style it instantly using the app
3. Increase user creation success rate.
The Result
The Process & Learnings
Conceptualization –> Wireframe –> Interactive Prototype <– 17 Iterations –> User Study
There was quite some detour before I finally was able to get the users to understand the concept. But it was a very rewarding process, where I learned a lot about how to talk to the users. Both visual and interaction fidelity are very important for interactive prototypes to work for users.
Remove as much noise as possible. When I made the prototype with colorful outfits, some users got very easily distracted by the colors — expressing dislikes and likes about color matching instead of the concept itself. These focus distractions went away when I grayscale most elements.
Keep Interaction simple. When I had clickable areas mapped to different UI buttons on different pages, users got confused of whether this was a virtual game. This prototype became an badly made app that made no sense to the users I talked to.
